Personal platform for an educator and strategy consultant
A personal site for a consultant working across international development, higher education, and strategy — structured around three professional roles that share one body of writing.
The challenge
Asif U Ahmed works as an educator, a consultant, and a writer. The three are connected in practice but are hired for separately: a university invites the educator, a nonprofit engages the consultant, a publication approaches the writer.
A single biography serving all three audiences dilutes each of them. The site had to let each visitor find the relevant person quickly without fragmenting into three disconnected sites.
What we built
- Three clearly separated roles — educator, consultant, storyteller — each with its own framing of the same career
- A dedicated consulting section for organisations arriving with a live engagement in mind
- A blog as the connective tissue, since the writing is what draws all three audiences in
- An annual impact section for work worth recording year by year
The result
Each audience reaches the version of the work relevant to them within a click, while the writing stays central rather than being pushed to a back page.
Have a similar problem?
A short call, a clear answer on whether we can help, and a written scope if we can. No pitch deck, no pressure.